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RFID-enabled posters for the first time, at JR Shinjuku Station. They are called SuiPo. When passengers show their RFID tickets (SUICA cards) to the posters, they get relevant info/ads on their cell phones.
RFID readers are between the posters.
First time users need to associate their RFID ticket IDs with their mobile phone email addresses, using this kiosk terminal.